Welcome to Resnick Interactive’s Spotlight Series. Twice a week, we take a little peek into the most pressing topics in today’s voice over industry. From services, to products, to the latest happenings, we’re revealing trade secrets and bringing you all the latest information. This week, we shine the spotlight on planning for your voice over service.
How do you know when it’s time to call for professional voice over services? When is the right time in the process? On any project, there are hundreds of creative and practical questions that need to be answered before the the fun can begin. We’re here to prepare you for those questions your upcoming voice project.
To do our best work and get you the best voice over performances, there’s some basics we need to know. So here are the three questions we’ll ask you on our first phone call.1. Do you have a budget target? What is that budget target? This is, of course, a question with many sub questions. Thinking in terms of budget, are you planning on going union or non-union? Budgets change, but if you plan it right, schedule it right and cast it right, you’ll most always stay in a range within a 10-15% margin around your initial budget target. Let’s communicate about your expectations for budget and payment structure. 2. When do we deliver? Knowing the target timeline of events will help us develop an appropriate workflow. We love concrete deadlines, so the more fixed your date is, the easier it is for us to stick to it! 3. Are you ready with deliverables? Is the Script ready? Character descriptions and accurate sides for actors? We want to get you your perfect cast. The more we know creatively, the better we can assemble that perfect group of talented voice actors.
But we also want to prepare you by providing all the information YOU want to know. Here are the three questions we think you should ask any voice over casting company to vet them before hiring them. (Us included. Especially us!)1. Can you deliver? We asked you about your budget and schedule. The first thing you should ask is can you meet those targets and deadlines? 2. How do you determine your quality standard? We like to use a little thing call balancing the triangle. On the three sides of the triangle are quality, speed, and cost. Once we take inventory of your priorities, we balance those sides of the triangle to match your product. 3. As the client, what would my level of involvement be? Depending on the size of the project, this can be a rather open ended and long custom-tailored process. We allow for transparency in our production process and welcome our clients to be as involved as they would like to be.